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30 Minute Redesign #74: 86 Inventory

Week 74: 86 Inventory

This week I will be redesigning: 86 Inventory.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

  • The layout itself is pretty solid. Everything is in the right place, and there isn’t really any pointless content.
  • There is a strong, bold call to action button.
  • The colors and typography are very cohesive.
  • Clear headlines explain what the service provides, this is helped by use of a picture.

WEAKNESSES:

  • Whilst the layout is solid, it feels a little rigid and boxy.
  • Nothing is terribly wrong with the original design, but it’s quite boring, and doesn’t feel all that professional.
  • The two main headlines seem to be competing for your attention. I would recommend just using one clear headline.
  • More relevant imagery may help clarify the purpose of the site.

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of 86 Inventory’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

MY AIMS FOR THE REDESIGN:

  • I reduced the number of headlines, so there is just one, simple, clear headline explaining the purpose of the site.
  • I included more relevant imagery to make the site clearer. This includes a knife/fork image by the screenshot and a series of icons next to the features.
  • I made the site overall more modern and professional. This is due to a range of visuals, such as the Ipad, and subtle textures/gradients.
  • I gave the site more white space and opened it up a little, getting rid of the boxy feeling of the original.

Before/After:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter 30 Minute Redesigns

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to PSDFAN’s thousands of readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design principles.
  • You will get emailed the .psd of your redesign and can do whatever you want with it!

NOTE: I can only accept sites with English content, as foreign language websites are simply too hard for me to work with.

So please, leave a comment today for a chance to have your website redesigned next week!


About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

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5 Comments:

  1. Justin B says:

    Love reading your redesigns. I finally have our site up for our event planner app. We are launching a pr campaign and need to make sure we convert customers. We’re on a start up budget. It would be amazing to have you look at it and review it. Thank you so much for considering it.

    The site is checkineasy.com

    Justin

    • Tom says:

      Thanks for the support Justin! Looking at your site it actually looks pretty good. Like all sites there are of course areas for improvement though. I’ll be sure to include it in this week’s poll.

  2. Brenda Malone says:

    Fantastic re-design. You took the landing page from bland and amateurish to totally polished and professional. BRAVO!

    Thanks for all of your hard work. I tweeted this to all my followers.

    Good Stuff!

  3. steph says:

    A nice redesign! I think that it makes it harder to redesign something when the starting point wasn’t all that bad! But I think that this has been done really well. Polishing the design and making sure all of it looks like it matches the website. For example the navigation is a lot better than it was before and this make a big difference as that is something people are instantly going to be using to navigate their way through your site.

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