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30 Minute Redesign: BK Graphix

Week 9: BK Graphix

BK Graphix specializes in quality motor-sports apparel:

BK Graphix.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

  • Prominent company logo and slogan
  • It’s fairly easy to work out exactly what the site does
  • The site has a clear racing theme, which is reenforced through the use of relevant images

WEAKNESSES:

  • The design is not particularly visually appealing, and the overly bright, garish colors drive users away from the splash page
  • The page doesn’t contain much content, yet feels cluttered due to the overwhelming use of colors, fonts, buttons and background details
  • The design lacks design subtleties
  • The site’s navigation is pushed down a little too far, and is not obviously a series of menu links

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of Bk Graphix’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

WHAT I TRIED TO DO:

  • Make the site much more sleek and professional, integrating a dark background and removing the garish colorscheme
  • Use relevant imagery, but in a more subtle way, integrating racing photography into the background in a stylish way.
  • Make the site more professional by integrating more subtle design elements (lighting effects etc…)
  • Move up the navigation, and make it more enticing, drawing users from the splash page into the main site
  • Made the page feel simpler and more cohesive, through a unified color-scheme and more muted design elements.

Comparing the 2 Designs:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter Redesign Saturdays

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to PSDFAN’s thousands of readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design.
  • You will get emailed the .psd of your redesign and can do whatever you want with it!

So please, leave a comment today for a chance to have your website redesigned next week!


About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

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13 Comments:

  1. Hugolatra says:

    A more professional design. I´m not a big fan of dark backgrounds, but seems to work pretty well here.

    I wonder how the inner pages would work, considering they are a bunch of pretty colorful graphics in there.

    As always, amazing redesign in that short time, congratulations!

  2. Dzinepress says:

    beautiful design according to latest trend.

  3. mauro says:

    beautiful :)

  4. really cool inspirations.

  5. Saul says:

    “As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of Motel Cisne’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:”

    Hey, Tom, isn’t that wrong? “Motel Cisne’s” wasn’t another site that you redesigned? Anyway, amazing redesign in that short time, congratulations![2]

  6. Vim says:

    Good job in such a short time, nice layout and use of colours, I’m glad that the 30 min re-design is not over and on going. As always great inspiration and good job Tom.

  7. Great work Tom!! These 30 minute redesigns are really getting good!!
    Keep it up.

  8. Really nice design..great inspiration….thanks…

  9. Another great 30 minute design and a major improvement over the original design. I’m a fan of dark web designs and you’ve made the redesign really stand out. It looks much more professional and modern. Keep up the great work Tom.

  10. Nick Young says:

    Hi,

    Again another fantasic re-design.

    I would like to put the “Peter Allen Memorial Lectures” ( http://www.paml.info ) foward again for a redesign. I am a web developer but my design skills are non-existant. The website is built using Drupal and a stock theme. I/we would love to use a better layout, in preperation for our planning for our 2011 event.

    We would be more than willing to convert the theme to HTML and Drupal and make available to all to benifit from.

    Cheers,
    Nick

  11. [...] 30 Minute Redesign: Bk Graphix [...]

  12. I like the redesign, it makes the flow of the site more simple and easy to follow while still being visually stimulating.

    I’d like to throw http://www.dmu.edu in the list of potential 30 min redesigns. We’re a medical school and are just starting the process of evaluating our current site for an upcoming major overhaul and would love any input we can get!

    Keep up the good work!

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