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Bold fonts have always been popular in print design and advertising, but can often be under-looked in website design. However, bold typography is a great way to give designs a little extra punch and can do wonders for your image. Bold typography is all about creating impact, but it’s important to remember to direct that impact appropriately. Don’t just stick in huge welcome text if it’s going to detract from important content. Large, bold fonts can really grab your visitors attention, but that doesn’t mean that writing out bold text will automatically look professional. It’s not about the font, but what you do with it!
The examples below show how a little font styling can really make your bold text stand out. This kind of styling is very easy to do, but the attention to detail is what will do wonders for your overall impact.
It can be really difficult to find great free fonts, as many look unprofessional or cheap. However, I’ve trawled the net and dug up my personal 5 favorite free bold fonts for you to download. All of these fonts are super professional, and hopefully they’ll give your next design a typographical boost!
Many well designed websites utilize bold typography as an eye catching way to draw visitors into exploring their site and/or services. Done wrong, bold typography can be distracting, ugly and ultimately pointless. However, the 10 sites below are all great examples of how to include bold typography in your designs:
Mike Precious uses great font-choice and subtle lighting/gradients to immediately draw the user’s eye. In this case the audience are first drawn to his work, as this takes visually precedence over the header/menu.
This website uses very bold, large headlines to immediately ‘wow’ the user. The user’s eye is drawn down the page, associating the similar typography near the top and bottom, as well as by the repeated ‘re’ message.
VideoHive use some lovely chunky typography to first explain what their site is all about and then draw people further into the site by encouraging them to learn more and sign up. By using images of text rather than plain text they can apply gradients and drop shadows to their headings to make them even more eye catching.
Alpha Multimedia Solutions creates an instant brand with their huge typographical logo. The way that the logo feeds into the main content area naturally draws the users eye downwards to explore their web page.
Link to a few articles on bold typography.
I would love to know what everyone thinks about bold typography in design, and feel free to share any of your favorite designs or principles in the comments to this post.
Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.
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