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Theory:

The Principles of Great Call to Action Buttons

The Principles of Great Call to Action Buttons

By Tom Ross, 22nd September, 2010, 10 Comments

(Articles - Theory)

Today we discuss the features of great call-to-action buttons, and teach you how to design your own perfect call to action button to attract more conversions!

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A Guide to the Vignette Effect

A Guide to the Vignette Effect

By Tom Ross, 4th May, 2010, 10 Comments

(Articles - Theory)

Learn about the origins and uses of vignetting, how to achieve the effect via an easy to follow Photoshop tutorial and also look over an awesome collection of vignette inspiration!

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Thursday Theory: Common Web Design Mistakes People Keep Making

Thursday Theory: Common Web Design Mistakes People Keep Making

By Tom Ross, 10th February, 2011, 10 Comments

(Articles - Theory)

Today we begin a new weekly post series called Thursday Theory! This article looks at some of the most common web design mistakes that I’ve encountered during our 30 minute redesign series. I’ll discuss each issue in relation to case-studies, and explain how to avoid these classic design errors.

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Interesting Ways to Display Featured Content and Products

Interesting Ways to Display Featured Content and Products

By Tom Ross, 10th August, 2010, 9 Comments

(Articles - Theory)

Today we look at different trends in displaying featured content and products, and analyze a variety of websites for each trend. We also include a host of .psds and vectors to allow you to imitate these great results.

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Black/White Web Design Trending in 2010?

Black/White Web Design Trending in 2010?

By Tom Ross, 28th April, 2010, 9 Comments

(Articles - Theory)

After compiling a list of notable black/white website designs for each month of 2010 I was interested to find a possible design trend for this year…

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