PSDFan Extra

Design a Stunning Sneaker Advert

Final Image

This is the final image we’ll be creating. This image is inspired by the incredible works of Peter Jaworowski.

Images Used

Red Sneaker Photo



Step 1

Open up a new document (600X800px) and create a new layer called ‘background’. Fill your canvas with a linear gradient ranging from 3B3B3B to 595959.

Step 2

Now create a new layer called ‘stars’. Fill your canvas with black, and then go to filter>noise>add noise. Make your settings 10%, Gaussian, Monochromatic.

Step 3

Now go to image>adjustments>brightness/contrast and increase your contrast to +30. Then change this layer’s blend mode to ‘multiply’.

Step 4

Now create a new layer called ‘cloud render’. Go to filter>render>clouds. Then change your layer’s blend mode to ‘overlay’. This should give random patches of light to your image.

Step 5

Now paste in a photo of some clouds into the bottom of your canvas. Go to image>adjustments>desaturate to grayscale your clouds, and then use a large, soft eraser brush to brush away the top of your cloud photo. Change your layer blend mode to ‘hard light’ and reduce your layer opacity to 10%.

Step 6

Now create a new layer called ‘color marks’. Use a very large, soft paintbrush to paint brightly colored marks over your canvas. Then reduce this layer’s opacity to 7%.

Step 7

Now paste in a photo of a shoe. Go to edit>transform>rotate and rotate/scale it to fit nicely in the center of your canvas.

Step 8

Now go to image>adjustments>hue/saturation and reduce your saturation to -25.

Step 9

Now paste in an image of some flames onto a new top layer. Then resize/rotate your image to fit over the toe of your shoe. Use a soft eraser brush to make the flames fit the shoe better. Duplicate your flame layer 3 times to make the flames more intense, and then merge down so that you have just one flame layer.

Step 10

I want to make my flames more intense, so I go to image>adjustments>brightness/contrast and up the brightness to +100. To make the flames more intense again, duplicate your flames 3 more times, and merge down to one flame layer. Keep using your soft eraser brush to tidy things up.

Step 11

Now select a 60px white paintbrush, 0% hardness. Paint a white spot over the base of your flames. Then reduce your layer opacity to 40%. This should create a more intense light source at the base of your flames.

Step 12

Now grab your smudge tool, and set it’s strength to 95%. Select your flame layer, and smudge out parts of your flame, using a 1px brush. Try to smudge these lines upwards over your shoe.

Step 13

Now create a new layer beneath your flame and white spot layers called ‘white line’. Draw a wavy path line using your path tool, and then with a 4px white paintbrush selected, select your path tool, right click on your path line and click ‘stroke path’. Once your path line has been stroked right click on it again and click ‘delete path’. This should just leave a white line.

Step 14

Go to edit>transform>skew and reduce the width of the top of this white line. Then go to edit>transform>perspective and increase the bottom width of your line shape. This should give the impression that the line is getting thinner/further away from your shoe.

Step 15

Go to blending options for your line layer and apply an outer glow effect (settings below).

Step 16

Now apply many more lines, of varying thicknesses and colors. Make sure that some of them are below your shoe layer and some go above it. To apply the same outer glow to your lines, right click on your original line in your layers palette and click ‘copy layer style’. Then right click on your new line layers and click ‘paste layer style’.

Step 17

Select your radial gradient tool, and apply tiny ‘light spots’ using the radial gradient effect. Try to make each light spot to the color of the line which it goes over.

Step 18

Now create a slightly larger light spot behind your shoe. Go to filter>blur>motion blur and blur the light spot upwards. Then dulicate this layer 3 times to make it more obvious, and merge down to one layer.

Step 19

Add several more blurred light lines.

Step 20

Select your shoe layer and go to image>adjustments>levels. Then apply the settings shown below. This should give your shoe photo a lot more intensity, enhancing the shadows.

Step 21

Now duplicate your flame layer and merge down to one layer. Then go to image>adjustments>hue/saturation and up the contrast to +20 and reduce the lightness to -20. Finally, use your soft eraser brush to brush away the top of the flames a little.

Step 22

Now grab a watercolor brush, and apply the brush settings shown below. Then paint white brush marks over your shoe, to create a scattered effect.

Step 23

Go to blending options for your brush strokes layer and apply a gradient overlay and drop shadow effect.

And We’re Done!

To finish up I added some text to the top right of my advert. I really hope that you enjoyed this tutorial, and as always really appreciate your comments.

Download Source File for this Tutorial

About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

Leave a comment


  1. Enk. says:

    Lovely tutorial, PSDFAN rox !

  2. RaSh says:

    Woha! Awesome result!

    Will surely try it out soon! :)

  3. vectorss says:

    O o awensome tut.
    Thanks for share Tom :)

  4. Luke says:

    Great tutorial, thanks a lot

  5. silentgirl says:

    this is awesome! Im definitely gonna try it out soon.

  6. Bruno says:

    Wow, very nice tut! Thanks a lot

  7. roel says:

    They are talking about resizing but if I try to resize I resize my ‘whole’ image while I target the layer I want to resize, any help would be appreciated!

    • Tom says:

      Hi Roel. To resize one of your images or objects rather than your entire image just tick the box ‘show bounding box’ and drag in the corners of your image. Alternatively, go to edit>transform>scale and then play with the corners/edges of your image. Let me know if this helped :)

  8. roel says:

    Thanks alot Tom

    ‘edit>transform>scale’ helped me.
    Going to try to fix it now :D

    Great tutorial btw

  9. Ben G says:

    Sweeeet! Thanx for the slick tut!

  10. Michael says:

    You are the best Tom. I like all your tutorials. They are very creative and helpful not necesarily in a whole tutorial but to learn different things. Keep up the Good work

  11. Zam says:

    Im stuck at the part where u need to draw the lines. I haven’t got a clue how to make those nice wavy lines.

    • Tom says:

      Hi Zam. All you do is use your pen tool to draw out a pen line, then go to your paintbrush and choose the thickness/color of brush you want. Then select your pen tool again and right click on your pen line. Then click ‘stroke path’. This will stroke your path line with the type of paintbrush you have selected. Let me know if this helps.

  12. Aman says:

    Great Tutorial! I did it with a basketball which runs in the earth :D i will post it in the flickr groupe…

  13. walk says:

    Hi. Great tutorial, but i am stuck at the point of drawing your wavy lines.
    I go on the path tool, create my wavy path, using bout 3 or 4 anchor points. Then with my paintbrush set at 4px 100 hardness i go back to path tool and right click > stroke path, set the brush option and click OK. But i get a series of dots at the anchor points. Any advice how to do it as you have?

    • Tom says:

      Walk: This can happen if you’re using the ‘basic brushes’ brush set as it has gaps between the brush strokes. You might also have set your brush to have gaps between it in your brush settings. Check your brush settings, and try using the ‘Square Brushes’ brush set. Let me know if this works.

  14. Zam says:

    Ty Tom, it worked :D

  15. Mobashir says:


  16. E-maniacs says:

    Amazing. It is a really good tutorial


  17. Electric says:

    I won’t name names but there are some sites that don’t offer this much quality in there paid tuts.

    Great stuff. Thanks for sharing.

  18. Chris says:

    Great tutorial and awesome look – thanks for the tips!

  19. brianna says:

    Loved the tut. Very helpfull

  20. [...] Designer Tom Ross puts together a step-by-step tutorial on how to design a stunning sneaker advert. [...]

  21. buddman says:

    sick tutorial great effect ur pretty good arent you tom

  22. cavemann says:

    I can’t figure out steps 13 or anything similar to it. I don’t know what the path tool is. Also can’t figure out step 22. Not even sure how to get to that screen. Cool tutorial though.

  23. Ashton says:

    I had problems with steps 13 and 14…I know it’s a stupid question but the path tool is the pen tool correct? and if so how do you fill in the line once you get it made?
    And with 14 do you know of a tutorial that properly teaches the skew and perspective tools? Unless I’m just a complete moron and can’t grasp the simplicity of it aha.

    Thanks for the tutorial and any help anyone can give!

  24. Thanks for sharing your knowledge; with this action you are getting an Internet more friendly for all; thanks again.

  25. Josh says:

    That is a beautiful outcome and an amazing tut :-)

  26. Rob says:

    Great tutorial!!!!
    Where did you find the flame image?

  27. vaishakh says:

    m really awestruck by dis tut..
    but wat really irritated me TOM is that in our local mall, nike has put up a ad wid this same design , by jus replacing dis sneaker wid theirs.. bt d whole pattern is d same..

    • Tom says:

      Heh, thanks for the kind words. I’d say it’s pretty unlikely that Nike ripped off my tutorial though, I guess this kind of design is just popular.

  28. seoMetuzalem says:

    what a great tutorial! thank you

  29. Sean Smyth says:

    Real nice effect.

    Thanks you for the tutorial! :D

  30. omar says:

    that was awesomme

  31. CgBaran Tuts says:

    Great tutorial thanks

  32. IMF says:

    That has been really fantastic! great job and very well explained.

  33. sandra says:

    nice tutorial, was fun realizing it!

  34. Nice tutorial .. Thanks for sharing :)

  35. masoud says:

    tank you

  36. Rada says:

    Very helpful…but I’m worring, because I’m poor begginer in all this stuff. But YOU ARE THE MASTER….Hope to learn more from your work…thanks a lot for sharing this…your FAN

  37. Great tutorial!!!!
    Where did you find the flame image?

  38. taryarL says:

    i love this tutorials :)

  39. JannesB says:

    Hello Tom, good tut, but I’m just a beginner and I have to make a advert for school and I really like this one. But I’m stuck at step 9. I have the flame in the top layer, but then you say that you can use the eraser tool, but I don’t understand how you get the fire like that, with the eraser tool. I tried many other things. Can you please explain how to do this or give a tut which eplains it? Thanks a lot:)

  40. john wambugu says:

    john here from kenya am a film student ,talk about post production utilities ….mind blowing tom..keep it up

  41. mariate says:

    i’m trying it, but i’m having problems when merging down the lawyer, how do you do it?

  42. viettel adsl says:

    It’s hard to foloow yout instrution :(

  43. [...] 15. Design a Stunning Sneaker Advert [...]

  44. Heaven Ideas says:

    Hi there! This was a nice tutorial!

    See my aproach here!

    Happy New Year!

  45. jeprie says:

    i’ve seen this concept on deviantart. i guess now i know how to create it.

  46. jackson says:

    great things mi like dem keep up ya…

  47. Fine tutorial ! Great ! :)

  48. Nice result of photoshop effect. Thanks.

  49. irshaid tayeb says:

    Thanks for the tutorial, great one

  50. Kin says:

    I got a question. I can’t get the random splots of lights on step 4, and how do I get the shoe like you did? (No background with it)? My photo has a picture of a sneaker in white but I can’t get it to be without with.

  51. Great Tut ! that was really awsome , I was lookin’ for similar effects like this a long time ago… Keep It Up ;)

  52. TheFreeDeal says:

    I LOVE these!! They are just adorable. This will stroke your path line with the type of paintbrush you have selected. Let me know if this helps.I am going to post a link to these on my blog if that is ok with you. I know that my followers will love these. Thanks so much!! The one thing I wish I did see for free was some kind of card for prescription discount. Anyhow if anyone finds this let me know. Thank you.

  53. Ben D says:

    An awesome tutorial but to be honest I’ve tried to get to the end twice now and have been unsuccessful. I know it can only be something small causing my problems – i can’t get the initial part of the flame right for the life of me. Not giving up so will keep ya’ll all posted.

  54. Mike says:

    Another great tut from Tom.

  55. Would love to forever get updated outstanding weblog!

  56. Shannon says:

    Hi there, sorry maybe I’m thick but what programme are you using to create this? It’s awesome.

  57. Bobicson says:

    Fantastic tut. Keep up the good work.

  58. lee says:

    this is amazing….cool!!!

  59. Muhammad usman says:

    owe sum sir … i really like this :)

  60. Karan says:

    Thanx alot great tutorial loved it……….:)

  61. Choco Taco Ramerizez says:

    This is BOSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  62. this is awesome! Im definitely gonna try it out soon.

  63. Danniish Hashmi says:

    Bro You’re work is remarkable, Tutorial is more precise than others. .

  64. TG says:

    I am having trouble pasting in the shoe image without the white background- I just placed the jpeg image. Can you help me with that?

    Thank you!

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