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Final Image
This is the final image we’ll be creating. This image is inspired by the incredible works of Peter Jaworowski.
Images Used
Step 1
Open up a new document (600X800px) and create a new layer called ‘background’. Fill your canvas with a linear gradient ranging from 3B3B3B to 595959.
Step 2
Now create a new layer called ‘stars’. Fill your canvas with black, and then go to filter>noise>add noise. Make your settings 10%, Gaussian, Monochromatic.
Step 3
Now go to image>adjustments>brightness/contrast and increase your contrast to +30. Then change this layer’s blend mode to ‘multiply’.
Step 4
Now create a new layer called ‘cloud render’. Go to filter>render>clouds. Then change your layer’s blend mode to ‘overlay’. This should give random patches of light to your image.
Step 5
Now paste in a photo of some clouds into the bottom of your canvas. Go to image>adjustments>desaturate to grayscale your clouds, and then use a large, soft eraser brush to brush away the top of your cloud photo. Change your layer blend mode to ‘hard light’ and reduce your layer opacity to 10%.
Step 6
Now create a new layer called ‘color marks’. Use a very large, soft paintbrush to paint brightly colored marks over your canvas. Then reduce this layer’s opacity to 7%.
Step 7
Now paste in a photo of a shoe. Go to edit>transform>rotate and rotate/scale it to fit nicely in the center of your canvas.
Step 8
Now go to image>adjustments>hue/saturation and reduce your saturation to -25.
Step 9
Now paste in an image of some flames onto a new top layer. Then resize/rotate your image to fit over the toe of your shoe. Use a soft eraser brush to make the flames fit the shoe better. Duplicate your flame layer 3 times to make the flames more intense, and then merge down so that you have just one flame layer.
Step 10
I want to make my flames more intense, so I go to image>adjustments>brightness/contrast and up the brightness to +100. To make the flames more intense again, duplicate your flames 3 more times, and merge down to one flame layer. Keep using your soft eraser brush to tidy things up.
Step 11
Now select a 60px white paintbrush, 0% hardness. Paint a white spot over the base of your flames. Then reduce your layer opacity to 40%. This should create a more intense light source at the base of your flames.
Step 12
Now grab your smudge tool, and set it’s strength to 95%. Select your flame layer, and smudge out parts of your flame, using a 1px brush. Try to smudge these lines upwards over your shoe.
Step 13
Now create a new layer beneath your flame and white spot layers called ‘white line’. Draw a wavy path line using your path tool, and then with a 4px white paintbrush selected, select your path tool, right click on your path line and click ‘stroke path’. Once your path line has been stroked right click on it again and click ‘delete path’. This should just leave a white line.
Step 14
Go to edit>transform>skew and reduce the width of the top of this white line. Then go to edit>transform>perspective and increase the bottom width of your line shape. This should give the impression that the line is getting thinner/further away from your shoe.
Step 15
Go to blending options for your line layer and apply an outer glow effect (settings below).
Step 16
Now apply many more lines, of varying thicknesses and colors. Make sure that some of them are below your shoe layer and some go above it. To apply the same outer glow to your lines, right click on your original line in your layers palette and click ‘copy layer style’. Then right click on your new line layers and click ‘paste layer style’.
Step 17
Select your radial gradient tool, and apply tiny ‘light spots’ using the radial gradient effect. Try to make each light spot to the color of the line which it goes over.
Step 18
Now create a slightly larger light spot behind your shoe. Go to filter>blur>motion blur and blur the light spot upwards. Then dulicate this layer 3 times to make it more obvious, and merge down to one layer.
Step 19
Add several more blurred light lines.
Step 20
Select your shoe layer and go to image>adjustments>levels. Then apply the settings shown below. This should give your shoe photo a lot more intensity, enhancing the shadows.
Step 21
Now duplicate your flame layer and merge down to one layer. Then go to image>adjustments>hue/saturation and up the contrast to +20 and reduce the lightness to -20. Finally, use your soft eraser brush to brush away the top of the flames a little.
Step 22
Now grab a watercolor brush, and apply the brush settings shown below. Then paint white brush marks over your shoe, to create a scattered effect.
Step 23
Go to blending options for your brush strokes layer and apply a gradient overlay and drop shadow effect.
And We’re Done!
To finish up I added some text to the top right of my advert. I really hope that you enjoyed this tutorial, and as always really appreciate your comments.
Download Source File for this Tutorial
About the Author:
Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.
89 Comments:
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Awesome
Lovely tutorial, PSDFAN rox !
Cheers guys! I’m glad that you liked it.
Woha! Awesome result!
Will surely try it out soon!
Thanks Rash.
O o awensome tut.
Thanks for share Tom
No worries
Great tutorial, thanks a lot
Thanks Luke, I’m glad you enjoyed it.
Very cool, Thanks
this is awesome! Im definitely gonna try it out soon.
nice advert tutorial thanks..
Thanks guys
Wow, very nice tut! Thanks a lot
They are talking about resizing but if I try to resize I resize my ‘whole’ image while I target the layer I want to resize, any help would be appreciated!
Hi Roel. To resize one of your images or objects rather than your entire image just tick the box ‘show bounding box’ and drag in the corners of your image. Alternatively, go to edit>transform>scale and then play with the corners/edges of your image. Let me know if this helped
Thanks alot Tom
‘edit>transform>scale’ helped me.
Going to try to fix it now
Great tutorial btw
Sweeeet! Thanx for the slick tut!
Roel: No problem mate, glad to have helped you
Ben G: Thanks for the kind words.
You are the best Tom. I like all your tutorials. They are very creative and helpful not necesarily in a whole tutorial but to learn different things. Keep up the Good work
Thanks a lot Michael
Im stuck at the part where u need to draw the lines. I haven’t got a clue how to make those nice wavy lines.
Hi Zam. All you do is use your pen tool to draw out a pen line, then go to your paintbrush and choose the thickness/color of brush you want. Then select your pen tool again and right click on your pen line. Then click ‘stroke path’. This will stroke your path line with the type of paintbrush you have selected. Let me know if this helps.
Great Tutorial! I did it with a basketball which runs in the earth
i will post it in the flickr groupe…
Hi. Great tutorial, but i am stuck at the point of drawing your wavy lines.
I go on the path tool, create my wavy path, using bout 3 or 4 anchor points. Then with my paintbrush set at 4px 100 hardness i go back to path tool and right click > stroke path, set the brush option and click OK. But i get a series of dots at the anchor points. Any advice how to do it as you have?
Walk: This can happen if you’re using the ‘basic brushes’ brush set as it has gaps between the brush strokes. You might also have set your brush to have gaps between it in your brush settings. Check your brush settings, and try using the ‘Square Brushes’ brush set. Let me know if this works.
Ty Tom, it worked
Zam: Fantastic
Aman: Cool, can’t wait to see your piece!
AWESOME
Amazing. It is a really good tutorial
Thanks
I won’t name names but there are some sites that don’t offer this much quality in there paid tuts.
Great stuff. Thanks for sharing.
Thanks Electric, that’s great to hear
Great tutorial and awesome look – thanks for the tips!
Loved the tut. Very helpfull
[...] Designer Tom Ross puts together a step-by-step tutorial on how to design a stunning sneaker advert. [...]
sick tutorial great effect ur pretty good arent you tom
I can’t figure out steps 13 or anything similar to it. I don’t know what the path tool is. Also can’t figure out step 22. Not even sure how to get to that screen. Cool tutorial though.
I actually recently published a tutorial showing you how to master the pen tool very easily. Perhaps it can help you.
I had problems with steps 13 and 14…I know it’s a stupid question but the path tool is the pen tool correct? and if so how do you fill in the line once you get it made?
And with 14 do you know of a tutorial that properly teaches the skew and perspective tools? Unless I’m just a complete moron and can’t grasp the simplicity of it aha.
Thanks for the tutorial and any help anyone can give!
Hey Ashton. No worries, that’s what I’m here for
For step 13 you just want to draw out a path line USING the pen tool. To fill in the line right click on you path line and click ‘stroke path’ (making sure that you have a suitable brush selected).
As for step 14 hopefully this tutorial can help you out: http://www.tutorial9.net/photoshop/using-transform-in-photoshop/
Thanks for sharing your knowledge; with this action you are getting an Internet more friendly for all; thanks again.
Thanks! I think it’s important that we all share our knowledge with each other.
amazing work..
That is a beautiful outcome and an amazing tut
Great tutorial!!!!
Where did you find the flame image?
Cheers Rob
Try searching for ‘flame’ on sxc.hu
m really awestruck by dis tut..
but wat really irritated me TOM is that in our local mall, nike has put up a ad wid this same design , by jus replacing dis sneaker wid theirs.. bt d whole pattern is d same..
Heh, thanks for the kind words. I’d say it’s pretty unlikely that Nike ripped off my tutorial though, I guess this kind of design is just popular.
what a great tutorial! thank you
Real nice effect.
Thanks you for the tutorial!
that was awesomme
Great tutorial thanks
That has been really fantastic! great job and very well explained.
nice tutorial, was fun realizing it!
Nice tutorial .. Thanks for sharing
tank you
Very helpful…but I’m worring, because I’m poor begginer in all this stuff. But YOU ARE THE MASTER….Hope to learn more from your work…thanks a lot for sharing this…your FAN
Great tutorial!!!!
Where did you find the flame image?
i love this tutorials
Hello Tom, good tut, but I’m just a beginner and I have to make a advert for school and I really like this one. But I’m stuck at step 9. I have the flame in the top layer, but then you say that you can use the eraser tool, but I don’t understand how you get the fire like that, with the eraser tool. I tried many other things. Can you please explain how to do this or give a tut which eplains it? Thanks a lot:)
john here from kenya am a film student ,talk about post production utilities ….mind blowing tom..keep it up
i’m trying it, but i’m having problems when merging down the lawyer, how do you do it?
It’s hard to foloow yout instrution
[...] 15. Design a Stunning Sneaker Advert [...]
Hi there! This was a nice tutorial!
See my aproach here!
http://www.flickr.com/photos/heavenideas/3292579787/
Happy New Year!
i’ve seen this concept on deviantart. i guess now i know how to create it.
great things mi like dem keep up ya…
Fine tutorial ! Great !
Nice result of photoshop effect. Thanks.
Thanks for the tutorial, great one
I got a question. I can’t get the random splots of lights on step 4, and how do I get the shoe like you did? (No background with it)? My photo has a picture of a sneaker in white but I can’t get it to be without with.
Great Tut ! that was really awsome , I was lookin’ for similar effects like this a long time ago… Keep It Up
I LOVE these!! They are just adorable. This will stroke your path line with the type of paintbrush you have selected. Let me know if this helps.I am going to post a link to these on my blog if that is ok with you. I know that my followers will love these. Thanks so much!! The one thing I wish I did see for free was some kind of card for prescription discount. Anyhow if anyone finds this let me know. Thank you.
An awesome tutorial but to be honest I’ve tried to get to the end twice now and have been unsuccessful. I know it can only be something small causing my problems – i can’t get the initial part of the flame right for the life of me. Not giving up so will keep ya’ll all posted.
Another great tut from Tom.
Would love to forever get updated outstanding weblog!
Hi there, sorry maybe I’m thick but what programme are you using to create this? It’s awesome.
good
Fantastic tut. Keep up the good work.
this is amazing….cool!!!
owe sum sir … i really like this
Thanx alot great tutorial loved it……….:)
This is BOSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
this is awesome! Im definitely gonna try it out soon.
Bro You’re work is remarkable, Tutorial is more precise than others. .
Thanks Danniish! I appreciate the kind words, and we certainly strive to produce great quality tutorials.
Hello,
I am having trouble pasting in the shoe image without the white background- I just placed the jpeg image. Can you help me with that?
Thank you!
Hi TG, you need to extract the shoes from it’s white background using a tool such as the lasso tool or pen tool.
can you sent me the rendered image, i can’t extract it