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30 Minute Redesign: Conference.am

Week 7: Conference.am

Conference.am provides a range of high-class services for conferences, seminars and workshops:

Conference.am.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

  • Quickly identifies what the site does, it’s services and other relevant information
  • Navigation is bold and easily legible
  • Use of relevant images helps identify site’s focus.

WEAKNESSES:

  • The design feels quite dated, text is not anti-aliased, so the ‘jagged’ outcome seems unprofessional
  • Crucially the menu does not seem like a menu but simply a graphic listing their services. The unconventional diagonally slanted navigation links break from viewer’s expectations in a NEGATIVE way.
  • The gray background dulls the page and its content. A lighter background would make the site seem more clean.
  • There are no ‘call to action’ buttons that should be drawing the user further into the site.

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of Motel Cisne’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

WHAT I TRIED TO DO:

  • Update the site, trying to make it feel less dated
  • Used a white background to make the design more fresh and clean.
  • Used a consistent color scheme and combination of typography to draw the users eye DOWN the page.
  • Integrated prominent call to action buttons, as well as visually enhanced buttons depicting services provided. This was more interesting than regular bullet points which don’t grab attention.
  • Created a more convention and usable navigation, clearly showing which page the user is browsing.

Comparing the 2 Designs:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter Redesign Saturdays

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to PSDFAN’s thousands of readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design.
  • You will get emailed the .psd of your redesign and can do whatever you want with it!

So please, leave a comment today for a chance to have your website redesigned next week!


About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

Leave a comment

21 Comments:

  1. mauro says:

    Cool!! :)

  2. Baloot says:

    I really like the simple new design. Looks more professional. Its all about Conference and it need to look professional, right? :)

  3. edittag says:

    Great post! like it!

  4. Filipe says:

    Hi Tom!

    Well done…again, awesome!

    suggestion for the next saturday: http://www.citium.com.br
    (yeah I don’t give up :D )

    cheers!

  5. Tom says:

    Thanks for the kind words everyone :) .

    Filipe: I’ll include you in the next poll!

  6. Sara says:

    Hi Tom,

    A fantasic re design, I really love the way you incorporated simple, but bold images into the menu to make it really pop.

    I’d love you to consider my website http://www.blushingtoms.com for the next redesign. I know you could do great things with it.

    Thanks

  7. Jamal says:

    You kept the colour scheme the same, but your redesign is cleaner, organised and more professional. Yet another great redesign.

    Cheers,

  8. Tatev says:

    Thank you, thank you and again thank you!!!
    I really liked the redesign you have done, it is really professional!! I think I will change my page!!!

  9. Vim says:

    Nice redesign Tom, it looks much better then the original, however i only have to comment on thing, gap near the 5 buttons looks odd, you should have placed the to two smaller blue buttons near in line with the other buttons.

  10. Tom says:

    Sara: Thanks! I’ll definitely include your site in the next poll.

    Jamal: Thankyou, I appreciate the kind words.

    Tatev: I’m so happy you liked it! I’ll email you over the .psd file later today.

    Vim: I see what you mean about the gap, good spot! It’s always good to get constructive criticism like that :) .

  11. Shane says:

    Great redesign Tom, the site looks so much cleaner and professional.
    Already looking forward to next weeks 30 minute redesign!!

  12. Hugolatra says:

    I´d like to propose again my website, to the next vote. Thanks!

  13. Nice Redesign..great work..thanks for sharing

  14. Hannes says:

    As usual, great use of white spaces and a really good improvement all together. However, the only thing that I don’t really like is the Logo/Call-To-Action-Button – Ratio.

  15. Another great redesign and looks much cleaner than the old version. Definitely a big improvement as the layout is simpler and easier on the eyes. Can’t wait to see next weeks redesign.

  16. Tom says:

    Thanks for the kind words everyone!

    Hugolatra: Consider it included!

    Hannes: Yeah I see your point. That’s definitely something I would have worked more on had I had more time. I appreciate your feedback though.

  17. Tatev says:

    It will be great, Tom, to have the PSD, if it is not hard to do!!!

  18. Congrats for one more great redesign!

    Could http://www.lamon-inc.com enter the round this week again?

    Alternatively this week you can put http://www.cachacawruck.com.br/.

    Thanks,
    Alyson

  19. Tom says:

    Tatev: I’ll email you over the .psd right away!

    Alyson: Consider both sites entered! :)

  20. [...] 30 Minute Redesign: Conference.am [...]

  21. BriansDome says:

    For sure a fresh revised version. good idea makin the links into graphics and having “about us” info right in the open. slick job!

    BD

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