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30 Minute Redesign: eCustom Solutions

Week 16: eCustom

eCustom.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

  • The design is clean and professional
  • Coherent color-scheme
  • Legible text and menu

WEAKNESSES:

  • There is nothing terribly unique about the design, it’s a little generic
  • There is a lack of imagery
  • The layout feels a little rigid and square
  • The typography is a little small, making it harder to read

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of eCustom’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

WHAT I TRIED TO DO:

  • Create a more lively color-scheme
  • Improve the typography, and add a new logo design
  • Give the layout more padding and white space
  • Integrated imagery into the design

Comparing the 2 Designs:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter Redesign Saturdays

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to PSDFAN’s thousands of readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design.
  • You will get emailed the .psd of your redesign and can do whatever you want with it!

So please, leave a comment today for a chance to have your website redesigned next week!


About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

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8 Comments:

  1. NewGadgetz says:

    Pretty nice design

  2. Hahaha, it looks so much better!

    If you could fire me off the .psd for the new version of my site shown here I’d be so grateful!

    Damon B.
    eCustom Solutions

  3. By the way Tom, thanks, and what is your policy regarding included images?

    I plan on integrating the forthcoming psd design with one I’ve sort of worked out on my own.

    And thanks again!

    Damon B.
    eCustom Solutions

  4. This redesign is a major improvement over the current site as it looks a lot more professional and nicer to look at. If i still had my old site up, I would probably submit it and see how much you could improve it in 30 minutes.

  5. Oliver, you’re so correct.

    I can code a design given to me no problem, but I have troubles designing them you know?

    I agree, it’s a huge improvement, and I definitely have some plans for functionality with this design already.

    Damon B.
    eCustom Solutions

  6. Tom says:

    Thanks for the kind words everyone! :)

    Damon: I’ve emailed you the .psd file.

  7. Stephanie Webb says:

    This redesign has really simple changes but improves the site considerably. This is a lot more visually appealing to those visiting the site and encourages them to stay for longer and potentially bringing in more business. A really nice design.

  8. [...] 30 Minute Redesign: eCustom Solutions [...]

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