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30 Minute Redesign #101: Inner Rapport

30 Minute Redesign #101: Inner Rapport

Today I’m going to be redesigning Inner Rapport’s website. Inner Rapport is a Colchester based hypnotherapist service.

The Original Design:

You can see the original site design below:

Inner Rapport

You can check out the original website here: Inner Rapport

First Impressions: Strengths

Every site has some merits, and the good impressions I made here are these:

Helpful Intro Paragraph

One of the main mistakes I see people making is not clearly explaining the purpose of their website, usually in the form an introductory paragraph or welcome area.

Inner Rapport actually does this fairly well, not only specifying the services provided, but the specific locations, and some personal details about their hypnotherapist.

Inner Rapport Redesign

Displays Personality and Credibility

It’s great to see a website that isn’t totally faceless. Inner Rapport use a prominent picture of their hypnotherapist Steve Drury that helps portray personality and the sense that this is a real organization with real people.

They also do well to establish credibility, including several hypnotherapist achievement/organization logos on the page as well as mentioning Steve’s credentials. All of these points establish trust with the audience, which is key to generating business.

Inner Rapport Redesign

Consistency

Inner Rapport has fairly good design consistency, which helps set the visitor at ease and appears professional.

They use a limited range of fonts and colors throughout the site. Many sites I work with use too great a variety of fonts, colors and other design elements, which makes the site appear disorganized and sporadic.

Inner Rapport Redesign

First Impressions: Weaknesses

Of course no website is perfect, and our site’s often make negative first impressions upon readers without us even realizing! Here are the negative first impressions I received from this site:

Too Much Homepage Text

The main problem I have with the current site is the sheer amount of homepage text. It’s overwhelming and makes me want to leave the page rather than read it.

This is a common problem – people want to squeeze every bit of content they can onto the homepage.

Inner Rapport need to narrow their focus and make their homepage content more concise. Draw people further into the site’s subpages if they want to learn every specific deal of how you work (and not many will).

I also found it really confusing how you had a nav bar of about 4 items within your main text body. It was confusing if these were multiply calls to action, or a second menu, or both?

Inner Rapport Redesign

Generic Splash Image

The homepage image for Inner Rapport feels really generic, and doesn’t really help explain what makes them different, or really what services they provide at all.

Worse than this, it also pushes down the key content, meaning that all the important stuff (key info, credibility signs, photos of the founder etc…) is pushed below the fold.


Inner Rapport Redesign

No Clear Call to Action

Considering how much homepage content there is there isn’t really a clear call to action.

It’s all well and good to draw in your visitors with great copy, but you need to give them a push in the right direction. Whether this is to ‘read more’ or ‘make a booking’ is up to you, but something needs to stand out in that body text to make your users take action.

Inner Rapport Redesign

My Redesign Proposal

You can see my redesign proposal below:

Inner Rapport Redesign

Let’s look at some of my aims for the redesign:

Reduced the Amount of Content

To start, I removed the huge amount of homepage content, reducing it to what was necessary.

I found that in the intro paragraph on the current site many points are actually repeated, or entirely unnecessary. By having a more direct, concise intro paragraph the purpose of the site is clearer, and the amount of text is less likely to push new visitors away.

Inner Rapport Redesign

I Moved Key Content Further Up The Page

By removing the large generic photo heading the current site I was able to move the key content up above the fold.

Things like a clear intro paragraph and a proper area for credibility triggers should really help conversions.

Inner Rapport Redesign

I Used Prominent Calls to Action

There are some great features on this site so it’s only fair that you should be capitalizing on them!

I included bold call to action buttons to draw people further into your site and encourage more business. These should convert far better than the plain mass of text you currently have.

Inner Rapport Redesign

Suggest Your Own Site for a Redesign

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to Blogs.FanExtra’s readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design principles.
  • You will get emailed the .psd of your redesign to integrate into your site.

The Rules for Submission:

  • The website your submit must be your own website.
  • Your website must not contain any illegal or inappropriate content.
  • Your website must be English language, as otherwise it’s too difficult for me to redesign out of context.

About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

Leave a comment

4 Comments:

  1. Tyson Freer says:

    Here is my website: http://www.thesocialsketch.com

    Why I think it needs a redesign. I have tried to keep things minimal, but its to the point if being to boring and un-eye catching. I’ve looked at other sites, but anything I try either looks poor or ruins any minimal focus.

    Thanks for the chance!

  2. Steve Drury says:

    Nice reworking of my site Tom. Many Thanks.
    Not so sure about the drowning woman though !

    Steve Drury
    Inner Rapport
    Hypnotherapy. Meridian Therapy. Colchester

  3. Carlos says:

    Just now I’m in the process of redesigning my website http://www.memetictees.com/beta just take out the beta to see it`s current state although I’d like feedback on the new redesign.

  4. David says:

    Hello Tom,
    I´d be so grateful if you can tell me some advice of my web http://www.davidinfante.com. I see that you make a great work.
    Greetings!

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