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30 Minute Redesign: Eva4Art

Week 37: Eva4Art

Eva4Art.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

  • The bright color-scheme works well, and is really eye catching
  • The product placement is prominent, and the welcome paragraph is clear and instantly explains what the site does.
  • The inclusion of best-sellers, featured products etc… are all forms of calls-to-action, and make for a good browsing experience.

WEAKNESSES:

  • The colors, whilst bright and reasonably attractive are a little random, and the site feels too busy. The design should have a more restricted color palette.
  • There is way too much content currently. The end content boxes are really confusing, and as a user I’m not really sure where to look. Many of the content boxes are obselete.
  • There is no visual hierarchy really, the content lacks headings and a clear order.
  • The 3 columns aren’t really working for me, as it simply makes the content harder to focus on.

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of Eva4Art’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

WHAT I TRIED TO DO:

  • I kept the color-scheme bold and bright, but restricted it more than the original, so that there weren’t so many colors clashing.
  • I added a smaller, more sleek logo, that fitted better with the next design.
  • I got rid of a lot of the obsolete content on the site, keeping things down to the essentials. The new design promotes browsing and the products, but doesn’t have wasted space.
  • I added clearer typography, integrating headings and more visual hierarchy to draw the users eye down the page.
  • I reduced the site to a simple 2 column layout, where the products really are the key feature.

Comparing the 2 Designs:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter Redesign Saturdays

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

*NOTE: I can only accept sites with English content, as foreign language websites are simply too hard for me to work with.

The Benefits of Getting Your Site Redesigned Include:

  • Most obviously – a FREE redesign job!
  • Your website gets exposure to PSDFAN’s thousands of readers
  • You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design.
  • You will get emailed the .psd of your redesign and can do whatever you want with it!

So please, leave a comment today for a chance to have your website redesigned next week!


About the Author:

Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

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8 Comments:

  1. Rhett says:

    I’m working for a traditional media artist who’s not very tech-savvy. Care to take a whack at her website (posted)?

  2. Mike says:

    Looks great, well done!

  3. looks cools design as redesign.

  4. Alan Bryant says:

    Great improvements, looks great. I hope you can do the same makeover with my website!

  5. Tom says:

    Thanks for the kind words guys! I actually found this one of the hardest redesigns to date, as the original site was kind of overwhelming.

    Rhett/Alan: Consider your sites submitted for this weeks poll!

  6. DogBot says:

    I really do not like this redesign. It’s sooo boring. Turned the whimsical logo into something uber corporate. and the color scheme..well hmmm how to put this..have you seen the movie “The exorcist” where that girl’s head turns and then she….well lets leave that aolne.

  7. Nirav Dave says:

    Good attempt. I personally don’t like this shade of yellow though, but well done!

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