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Whether you run a graphic designer blog, work as a freelancer, or just want to take your hobby to the next level, one thing is for sure – good networking and promotion is crucial.
Promotional primarily gets you more clients, but you also want to be building up your brand, your online following and getting your work seen by more people.
My advice for networking and promotion is very simple:
Be everywhere, and be active.
It’s really that simple. If your networking extends to setting up a blog and a Facebook page, then your work probably won’t get much exposure. However, if you’re really active in a variety of areas, from blog posts, to forums, creative networks and more, then you stand a much better chance of getting great exposure and meeting more of your peers.
Below I’ve outlined some of the best ways to get exposure if you’re a graphic designer. Try to do as many of them as you can, as often as you can, and watch your following grow!
Guest posting is an awesome way to network and promote yourself simultaneously. Here are some of the benefits of guest posting for other blogs:
Another great way to ‘be everywhere’ is to comment on relevant blogs. My advice would be to use a feedreader (if you aren’t already) and subscribe to as many quality graphic design blogs as you can find.
You may want to start by subscribing to PSD.FanExtra
My recommendation for a quality feedreader would be Google reader:
Creative networks and membership galleries are one of the best ways to give your graphic design work exposure. These networks are designed so that designers can post their work and get feedback from like minded members.
Below is a fairly comprehensive list of all the top creative networks:
We’re all familiar with Facebook, Twitter, Google+ and Youtube. However, it’s likely that you’re not using all of these sites to promote your work. Even if you are using all of them, you can probably use them more effectively.
Below I’ve laid out some useful resources for expanding your social networks:
No one wants to be locked in their bedroom all day not seeing daylight! Offline networking remains probably the best way to land clients and form relationships. It’s far more personal and can be great for repeat business and referrals.
If you’re networking offline then quality business cards are a must. We got ours from UPrinting.com. Check out our review of how great they turned out.
If you can afford it you should be attending top events in your industry. If not, free meetups are a great way to get yourself out there and meet others in your field. Graphicdesign.meetup.com looks to be a great way to connect with other professionals in your area!
Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.
Do you know the basic tools in Photoshop but feel that your work is still looking average? Join our creative community at FanExtra and get the direction you need to take your work to the next level.